CHALLENGE : Shoot and edit a XX second promo for Nike’s new XXXXXXX. Our goal was to create a 3D spinning shoe without losing the intercit features of the new shoe. To do this we deciced to shoot the shoe in live action versus developing a 3D rendering.
CHALLENGE : Create a series of marketing posters that can live in both the print and digital world. To do this we created a concept we called a “Moving Poster”. Each piece of content begins and ends at on iconic frame that is strong enough to stand on its own in the print world. We were one of the first to immplement a concept like this.
CHALLENGE : Use big data corrugated throw brew tank software to create up to the minute brew stats. Design a concept that draws more attention to Granite City Food & Brewery’s brew tanks. Reinforce guests perception that beer is brewed at the restaurant daily. Goal: Eye Balls to Brew Tanks to improve branding.
CHALLENGE : To leverage data driven content in an in-store environment. This video sample showcases a handful of types of Smart Content we created to strategically increase sales in retail environments. (list out types of smart content) Explain how this was used for a pitch?
CHALLENGE : Design a digital menu board that encompasses the look and feel of the Cody’s Smokehouse brand. Come up with a design that leverages motion to draw attention to specific areas of the menu.